They compared MRIs of Apple fans’ brains to those of people who call themselves “very religious” and found that Apple and religion light up the same part of the brain. This means that Apple triggers the same feelings and reactions in people as religion.
That’s called effective advertising right there :D People are loyal to what apple represents. The lofty ideals it means to them :) apple is the best hahha
(Source: futuramb)
